Product Development and Diversification

Tourism organisations at local, national or regional level also play a major role in product development and diversification for the market segments identified.

They monitor visitor satisfaction and develop new tourism products to remain attractive with current visitors and to attract prospective customers.

TOURISMRESULTS can assist with the following services:

  • Opportunities and constraints analysis
  • Identification of new products to be offered to present market (product development)
  • Identification of new products to be offered to new markets (product diversification)
  • Marketing of newly created tourism products in traditional and social media.

Other Services for Tourism Organisations: