Tourism Branding and Marketing

Tourism organisations at local, national or regional level play a major role in branding and marketing their respective tourism organisations.

TOURISMRESULTS can provide the following services:

  • Branding: Developing a competitive identity that makes a tourism product or destination distinctive in the eyes of its customers or visitors.
  • Assessment of online marketing and social media presence
  • Introduction of best practices for the planning, operations and funding of tourist/visitor information centres.
  • Evaluating tourism marketing in terms of
    • attracting more foreign visitors,
    • generating higher expenditure per visitor,
    • reducing seasonality, spreading tourism geographically,
    • improving the image of the destination,
    • encourage sustainability in tourism,
    • crisis management after natural disaster or terrorist attack.

Other Services for Tourism Organisations: