Destinations comprise of a diverse set of tourism stakeholders with often contradicting interests and views regarding the future of the area. Data-driven proposals have the potential to generate consensus among them.
TOURISMRESULTS conducts various empirical surveys using state-of-the-art mobile data collection technology as a basis for destination assessments and strategies:
- Tourist satisfaction, expenditure and tourism impact surveys
- Enterprise surveys: average room rates, occupancy rates, turnover and REVPAR, procurement, staffing, CSR activities
- Tourism staff surveys: employment conditions, staff training, income and household expenditure
- Residents opinion surveys, employment and income surveys, local tourism supply chain surveys