Destinations comprise of a diverse set of tourism stakeholders with often contradicting interests and views regarding the future of the area. Data-driven proposals have the potential to generate consensus among them.
TOURISMRESULTS conducts visitor surveys, enterprise, staff and resident surveys as a basis for destination assessments and strategies:
- Visitor satisfaction survey, expenditure and impact survey
- Enterprise survey: average room rates, occupancy rates, turnover and REVPAR, procurement, staffing, CSR activities
- Tourism staff survey: employment conditions, staff training, income and household expenditure
- Residents opinion survey, employment and income surveys