Destinations need to reinvent themselves to prevent stagnation and decline in the tourism life cycle. They constantly have to monitor visitor satisfaction and develop new tourism products to remain attractive with current visitors and to attract prospective customers.
TOURISMRESULTS can assist in product development and diversification:
- Opportunities and constraints analysis
- Identification of new products to be offered to present market (product development)
- Identification of new products to be offered to new markets (product diversification)
- Marketing of newly created tourism products in traditional and social media.