In tourism, several services have to be combined to serve customers. Tourism products are a sequence of consecutive services.
The tourism value chain (VC) is in fact an itinerary, where the customer (or tourist) moves through a series of interlinked services. The system only works if all services are available, at the right time and the right quality.
TOURISMRESULTS can assist destination stakeholders with value chain analysis and promotion:
- Value chain mapping and quantification (number of operators, guests, sales, employees, salaries, value added, etc)
- Identification of gaps (opportunities) and constraints (areas for improvement)
- Value chain upgrading strategy and action plan